Monday, September 20^th 2010 – Roseau, Dominica: Digicel, Dominica’s Bigger, Better Network, recently announced its sponsorship of the 14^th World Creole Music festival which takes place from October 29^th to October 31^st this year. 

Digicel began festivities in the build-up to the music event on Friday September 17^th with a live broadcast from its Digicentre store on the corner of Great Marlborough and Great George Street, where customers were treated to music from bands in the line-up at this year’s festival – such as Jah Cure; Luciano; Krosfyah, WCK and Midnight Groovers – as well as the chance to walk away with a host of great prizes including festival tickets and free credit.

Digicel Dominica Sales and Marketing Manager, Nathalie Walsh said; “Digicel is proud to be sponsoring the World Creole Music Festival for a sixth consecutive year. We are very excited about this year’s event and, with that, we are giving our customers a taste of what they can expect every Friday with a live broadcast from the Digicel store until the festival kicks off on October 29^th.”

“Customers are invited to join us in store or listen live on Kairi FM and Q95 between 2pm and 3pm for the chance to win more prizes,” continued Walsh.

In addition, Digicel announced the winners of its ‘Back to School’ and ‘Cash Call’ promotions. During the month of August customers simply had to text the word “LAPTOP” to 7171 to be in with a chance of winning a brand new DELL laptop from Digicel with the lucky winner named as Orian Dorivan of Louisville.

The first winner of Digicel’s ‘Cash Call’ promotion was announced to be Alexia Simon who walked away with EC$1,000 last Friday. The promotion continues until October 31^st 2010 and is easy to enter. Digicel prepaid customers simply have to top up by EC$20 or more, or purchase a new handset. Postpaid customers must pay their bills on time and in full, or sign up for a new post paid account to be in with a chance to win.

The Digicel ‘Cash Call’ lucky winners will be announced every Friday on Kairi FM from 2:00pm and on DBS radio on Mondays from 10:30am until October 29^th 2010 - with a total of $7,000 being given away in cash.

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ABOUT DIGICEL GROUP

After nine years of operation, Digicel Group Limited has 11 million customers across its 32 markets in the Caribbean, Central America and the Pacific. The company is renowned for delivering best value, best service and best network.

Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the title sponsor of the Digicel Caribbean. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket team.

Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Jamaica, Haiti and Papua New Guinea which focus on educational, cultural and social development programmes.

In 2004, Digicel developed Digicel Rising Stars – an annual talent show to support aspiring young music artists in the Caribbean. The show has spanned the Eastern Caribbean, Haiti, Jamaica and Trinidad & Tobago ranking as one of the top-rated shows.

Digicel is incorporated in Bermuda and its markets comprise: Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, Fiji, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Honduras, Jamaica, Martinique, Nauru, Panama, Papua New Guinea, Samoa, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Tonga, Trinidad & Tobago, Turks & Caicos and Vanuatu. Digicel also has coverage in St. Martin and St. Barts in the Caribbean.

Visit www.digicelgroup.com  for more information.